The Next GW Lawsuit In The Making?

So here I am working my way through the new Eldar codex and working on some forum stuff when I noticed a new type of gaming ad popping up for a game "Galactic Imperium"- screen shot below.

Notice the Space Marine- that is a Space Marine right? Follow the link to the game site, and it is NOT GW, has nothing to do with Space Marines, and apparently just trying to cash in on linking the word Imperium with a Space Marine.
That said, if it appears as is GW would be spot on with this- has Chapter House released the blood in the shark tank?

Shields up!